Browse Items (2 total)

  • Tags: Digitization

Know Your Crowd: A Case Study in Digital Collection Marketing

Digitized special collections and institutional repositories present unique challenges to libraries struggling to identify marketing strategies that will entice patrons to these services. These collections, which do not have the same mass appeal as…

Communication Outreach Is Self-Promotion and Marketing: Proactive Community Outreach Is an Unshirkable Responsiblity of Academic Libraries--A Case Study of Western Kentucky University Libraries' Partnership with the Community's Public Library and Bookseller

It is not enough to transform a conventional library of book storage and lending into an electronically driven powerhouse of digitization. In addition to increasing and enhancing its collections, facilities, equipment and patron services, a library…