Know Your Crowd: A Case Study in Digital Collection Marketing

Title

Know Your Crowd: A Case Study in Digital Collection Marketing

Subject

Digitization,
Digital Collections,
Library Services Marketing,
Marketing

Description

Digitized special collections and institutional repositories present unique challenges to libraries struggling to identify marketing strategies that will entice patrons to these services. These collections, which do not have the same mass appeal as full-text articles or author book readings, still must attract use.

Creator

Yang, Le; Perrin, Joy M.; Winkler, Heidi; Daniel, Kaley; Barba, Shelley

Date

2017

Rights

This resource may be copyright-protected. You may make use of this resource, with proper attribution, for educational and other non-commercial uses only. Please contact The Reference Librarian (http://www.tandfonline.com/loi/wref20/) for permission to reproduce.

Relation

The Reference Librarian, 1-12

Language

eng

Type

Text

Collection

Citation

Yang, Le; Perrin, Joy M.; Winkler, Heidi; Daniel, Kaley; Barba, Shelley , “Know Your Crowd: A Case Study in Digital Collection Marketing,” CALASYS - CALA Academic Resources & Repository System, accessed November 17, 2018, http://ir.cala-web.org/items/show/140.