Know Your Crowd: A Case Study in Digital Collection Marketing
Title
Know Your Crowd: A Case Study in Digital Collection Marketing
Description
Digitized special collections and institutional repositories present unique challenges to libraries struggling to identify marketing strategies that will entice patrons to these services. These collections, which do not have the same mass appeal as full-text articles or author book readings, still must attract use.
Creator
Yang, Le; Perrin, Joy M.; Winkler, Heidi; Daniel, Kaley; Barba, Shelley
Date
2017
Rights
This resource may be copyright-protected. You may make use of this resource, with proper attribution, for educational and other non-commercial uses only. Please contact The Reference Librarian (http://www.tandfonline.com/loi/wref20/) for permission to reproduce.
Relation
The Reference Librarian, 1-12
Language
eng
Type
Text
Position: 167 (357 views)
Collection
Citation
Yang, Le; Perrin, Joy M.; Winkler, Heidi; Daniel, Kaley; Barba, Shelley , “Know Your Crowd: A Case Study in Digital Collection Marketing,” CALASYS - CALA Academic Resources & Repository System, accessed February 16, 2025, http://ir.cala-web.org/items/show/140.