Browse Items (2 total)

  • Tags: Marketing

Know Your Crowd: A Case Study in Digital Collection Marketing

Digitized special collections and institutional repositories present unique challenges to libraries struggling to identify marketing strategies that will entice patrons to these services. These collections, which do not have the same mass appeal as…

Promoting and teaching information literacy on the Internet: Surveying the websites of 264 academic libraries in North America

A survey was conducted between July and November 2012 to determine how academic libraries in the United States and Canada marketed and delivered information literacy on the Web. A random sample of 264 institutions was taken from Peterson's Four-Year…