Empowering ALA's Future: Strategic Philanthropy for Expanding Donor Engagement

Empowering ALA's Future: Strategic Philanthropy for Expanding Donor Engagement

The American Library Association (ALA) will soon celebrate its 150th anniversary in 2026. To encapsulate this great occasion, ALA is having a commemorative fundraising campaign. For the campaign to be successful, ALA needs to increase donor support and donor prospects. Expanding this donor base falls under the responsibilities of ALA’s Development Office and the Philanthropic Advisory Group (PAG). This paper serves as the report on our initial into identifying new demographics for ALA’s donor base. The report will help PAG and the Development office with marketing and fundraising efforts for ALA’s upcoming fundraising campaign. This report used information from fundraising studies, interviews with stakeholders and the public, and philanthropic datasets to guide the framework for this study.

Daniels, Angela;
Gilliam, Brea;
Hurtado, Elizabeth;
Liu, Shuyi;
Rios, Elena

American Library Association (ALA)

2024-06-28

https://creativecommons.org/licenses/by/4.0/

application/pdf

eng

Report; Text