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Communication Outreach Is Self-Promotion and Marketing: Proactive Community Outreach Is an Unshirkable Responsiblity of Academic Libraries--A Case Study of Western Kentucky University Libraries' Partnership with the Community's Public Library and Bookseller

It is not enough to transform a conventional library of book storage and lending into an electronically driven powerhouse of digitization. In addition to increasing and enhancing its collections, facilities, equipment and patron services, a library…

Tags: Digitization, Libraries, Western Kentucky University (WKU)

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Communication Outreach Is Self-Promotion and Marketing: Proactive Community Outreach Is an Unshirkable Responsiblity of Academic Libraries--A Case Study of Western Kentucky University Libraries' Partnership with the Community's Public Library and Bookseller

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