Tutorials on Google Analytics: How to Craft a Web Analytics Report for a Library Web Site

Title

Tutorials on Google Analytics: How to Craft a Web Analytics Report for a Library Web Site

Subject

Library Web site,
Web site Analytics,
Web Analytics Report,
Library Web site homepage,
Internet research,
University libraries,
Academic library

Creator

Yang, Le
Perrin, Joy M.

Source

http://www.tandfonline.com/ (Journal of Web Librarianship)

Date

2014

Rights

This resource may be copyright-protected. You may make use of this resource, with proper attribution, for educational and other non-commercial uses only. Please contact the author for permission to reproduce.

Relation

Journal of Web Librarianship, 8(4), 404-417

Language

eng

Type

Text

Identifier

10.1080/19322909.2014.944296

Abstract

Libraries, along with other information service institutions, have entered a digital era in which resources are presented electronically through various digital platforms. The library Web site functions as the main source of information to patrons as well as a community outreach tool. Many library services now either succeed or fail based on how well users interact with the institution's Web site. In order to evaluate the effectiveness of library services, it thus becomes important for libraries to measure the performance of library Web sites. Web analytics is the ideal tool to answer questions regarding the evaluation of Web site performance. However, Web analytics can be hard to understand for those who do not have the time to familiarize themselves with all the terms and data. Writing a thorough Web analytics report can help make Web analytics easier to digest for administrators or Web site stakeholders.

This tutorial provides step-by-step instructions on how to craft a Web analytics report. It provides suggestions on visualizing statistics, interpreting data, and customizing the report based on a real experience. The tutorial is facilitated with customized figures, charts, and tables from a real Web analytics report on the Texas Tech University Libraries Web site and concludes with recommendations on presenting the report to the administration and stakeholders.

Collection

Citation

Yang, Le and Perrin, Joy M., “Tutorials on Google Analytics: How to Craft a Web Analytics Report for a Library Web Site,” CALASYS - CALA Academic Resources & Repository System, accessed September 25, 2018, http://ir.cala-web.org/items/show/154.