Why Are Hyperlinks To Business Websites Created? A Content Analysis

Title

Why Are Hyperlinks To Business Websites Created? A Content Analysis

Subject

Business intelligence;Electronic commerce

Creator

Vaughan, Liwen
Gao, Yijun
Kipp, Margaret

Publisher

Springer Netherlands

Date

2006

Rights

This resource may be copyright-protected. You may make use of this resource, with proper attribution, for educational and other non-commercial uses only. Please contact the author for permission to reproduce

Relation

Scientomatrics, 67(2): 291-300

Format

application/pdf

Language

eng

Type

Text

Identifier

10.1007/s11192-006-0100-6

Abstract

Motivations for the creation of hyperlinks to business sites were analyzed through a content analysis approach. Links to 280 North American IT companies (71 Canadian companies and 209 U.S. companies) were searched through Yahoo!. Then a random sample of 808 links was taken from the links retrieved. The content as well as the context of each link was manually examined to determine why the link was created. The country location and the type of the site where the link came from were also identified. The study found that most links were created for business purposes confirming findings from early quantitative studies that links contain useful business information. Links to competitors were extremely rare but competitors were often co-linked, suggesting that co-link analysis is the direction to pursue for information on competitive intelligence.

Extent

9 pages

Collection

Citation

Vaughan, Liwen, Gao, Yijun, and Kipp, Margaret, “Why Are Hyperlinks To Business Websites Created? A Content Analysis,” CALASYS - CALA Academic Resources & Repository System, accessed November 20, 2019, http://ir.cala-web.org/items/show/132.